According to the National Retail Foundation’s 2006 Valentine’s Day Consumer Intentions and Actions Survey, the average consumer will spend $100.89 on Valentine’s Day. Almost 61 percent of consumers plan to celebrate the holiday, and the NRF is forecasting total 2006 Valentine’s Day retail sales to reach $13.70 billion.

•The avergae male plans to spend $135.67

•The average female plans to spend $68.64.

•Consumers aged 18-24 plan to spend $81.89 this year, a decrease from $83.50 last year and a dramatic drop from $154.65 two years ago.

•Valentine’s Day shoppers plan to spend $64.63 on their significant other or spouse, with consumers aged 25-34 planning to spend more than any other age group.

•62.0 percent of consumers plan to purchase at least one greeting card.

•42.1 percent plan to spend an evening out.

•52.3 percent of men and 14.9 percent of women plan to buy flowers this Valentine’s Day.

•5.3 percent of men and 12.6 percent of women plan to purchase clothing as gifts this Valentine’s Day.

•Consumers purchased an estimated 180 million roses for Valentine’s Day in 2005 with 74 percent of rose purchases for Valentine’s Day being made by men, according to the Society of American Florists.

•In February 2005, jewelry stores in the United States sold $2.4 billion worth of merchandise, according to the U.S. Census Bureau.

•More than 36 million heart-shaped boxes of chocolate are sold for Valentine’s Day, according to the Choclate Manufacturers Association and National Confectioners Association.

•Valentine’s Day shoppers plan to spend $20.74 on other family members beside their spouses.

•Average spending on children’s classmates and teachers is expected to be $3.52.

•$4.38 will be spent on other people, such as neigbors and babysitters.

•47.1 percent plan to buy candy.